Concurrent with the 2018 World Cup held in Russia, the Paper Ball event was organized by Cheshmeh Publishing at its central bookstore on Karimkhan Street in Tehran.

The event saw a large turnout of football enthusiasts and readers of sports literature. Hamidreza Sadr, a renowned football author and researcher, and Vahid Namazi, a prominent sports journalist and writer, were present. They discussed published works in the field of sports literature, particularly football, in Iran, focusing on books published by Cheshmeh Publishing specifically centered on football.

The atmosphere of the event was highly interactive and discussion-driven, with most attendees actively participating in the conversations.

At the end of the program, participants took photos with the panel members, and Namazi and Sadr signed their books for the attendees.